Children’s Writers: Aggressive Self-Publication Budget

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All writers do not enter the fray, merely to see their book in print; their sights are set much higher than that.  These are ambitious self-publishers who aim to compete with major publishers at a national level.  And they are willing to spend whatever it takes to get the job done. This self-publisher is establishing a brand and therefore looks at the printing process as a business, the endgame being to turn in a profit.

Actual Costs

Developmental edit – $1000 to $3000

Copyediting – $500 to $1500

Illustration – $1000 to $3000

(Depending on the word count and illustrations)

Cover design – $800 to $1500

Book formatting and layout – $1000

Printing – $4000 (500 copies)

ISBN – $100

Author photo – $400

Reviews and online ads – $1500

Website – $2000

Print advertising – $1200

Marketing campaign – $3000

Events / launch party – $1000

Total: $ 25,000 (Approx.)

Breaking Down the Costs

  • A sizable amount of the budget is spent on editorial services. The professionals are pulled into the process early enough and they help fine-tune the manuscript as it develops. Developmental editing and copyediting (and sometimes proofreading) are used for tasks like fact checking and for bibliographic help to create a professional and high quality book.
  • The visual appearance of the book receives the budget it needs to compete with major players in the market.  The best professional help possible is taken for both book cover and the illustration.
  • The marketing plan is to do all it takes to make sure the book makes a big splash in the marketplace. From getting reviews in the national newspapers and magazines to platform-building online, there is a vigorous campaign planned to grab as many eyeballs as possible.

The bottom line being that if you want readers to buy your book, you will need to invest in a lot more than just beautiful writing.  And when this plan works, all the resources invested seem more than worthwhile.

avatar a.raodcruz (58 Posts)

A specialist in Children’s book writing and Guide for Children’s Authors

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